HRSI
Objective
Create a go-to-market strategy, new website and develop collateral and messaging for sales enablement and client experience.
Goals
Launch the new brand including the website, social media and collateral. Ensure HRSI, Human Resource Standards Institute, remains in line with the HRCI, Human Resource Certification Institute, brand while maintaining its own unique image.
Expertise
Brand Development
Brand Strategy / Management
Sales Enablement
Client Experience
Process
Research
Conducted market research and built their website and go-to-market strategy within the tight deadline of one month.
Messaging
Infused the parent company’s messaging and took them from a B2C to a B2B strategy.
Development
Formalized their core brand identity in a Brand Guide including templates and assets to ensure success for their team.
Brand Management
Provided ongoing brand management support and continued consulting on content strategy.
HRSI Website Creative Direction
“Raschelle Casebier served as the creative director for the design of our organizational website for an international audience from inception to completion in a new market, business segment, and industry.
Her advisement and counsel were tremendous as we navigated how to create and position our product and services for our target market and how to anticipate future growth. Raschelle was able to assist us with the creative mindset and strategic growth plan to allow us to hit the market with strong sense of credibility, thus allowing us to generate contracts within three weeks of our launch.
If we needed support with a website strategy and design in the future, Raschelle would be our first choice!”
—HRSI Client