Pupper Buttons
Objective
Create a cohesive and impactful brand strategy for Pupper Buttons.
Goals
Launch the brand including the website, social media and collateral. Develop a content strategy for ongoing marketing.
Expertise
Logo Development
Brand Creation
Brand Strategy / Management
Collateral Development
Brand Creation Process
Market Research
Conducted category and brand research to develop an analysis to provide a tiered strategy on how to reach potential buyers.
Messaging
Infused the market research into the business strategy for Pupper Buttons and crafted messaging guidelines which included taglines and campaign direction.
Development
Created core brand identity in a Brand Guide that included all necessary set-up and launch pieces.
Training & Consulting
Provided ongoing training and education on brand usage and assets. Ongoing management and consulting on content strategy.
Pupper Buttons Brand Colors
LATTE
Warm and inviting. It’s also reminiscent of the core material — Brass.
SAGE
Natural, calming and flows nicely with nearly any design style.
INK
Timeless and steady, cool gray can make your design soothing. Also used in literature.
SHADOW
Deep, rich and serves as a supporting color to the primary palette.
Branded Collateral
“As a small business owner wading into the vast expanses of the internet to offer a new product, it was a little intimidating. After working with Lemon Camo*, it felt like I had something to stand on. Pupper Buttons had a brand to be proud of.
The brand guide was priceless when telling the world about our company, for both vendors and customers. Having all my bases covered in an easily referenceable and concise guide helped immensely with everything from organizing product photo shoots to website design.
Lemon Camo converted me from someone that was considering clip art into a brand with a professional and polished image. They delivered a better product than I could have hoped for on all fronts. I can’t recommend Lemon Camo enough.”
—Scott Dunlevy, Founder, Pupper Buttons
*I’m the Creative Director for all Lemon Camo projects