Talent Plus
Objective
Develop Talent Plus’ colors, design style and messaging to better align for where the brand is today and for the future.
Goals
Create a strategy to launch the brand including the website, social media and collateral to better convey its solutions to clients, prospects and champions.
Expertise
Creative Direction
Brand Creation / Management
Brand System Creation
Collateral Development
Company-wide Project Intake Process / Management
Process
Audience Research
Conducted category and brand research to what legacy brand styles we’d continue using and where our brand and messaging needed enhancements.
Messaging
Infused feedback from Board of Directors, internal team members, and external consultants to re-target and refine our key messages.
Development
Partnered with external agency to develop custom website. Lead all phases of the process to launch as the Creative Director.
Education
Provided education sessions with all internal Talent Plus teams in addition to templates and informational materials.
Talent Plus Brand Colors
ROSÉ
Differentiates the Talent Plus brand from competitors and adds a fresh, bright color to the palette.
TALENT PLUS BLUE
A nod to the brand’s historical use of blue with brighter undertones and supports the primary Rosé.
INDIGO
Deep, rich and serves as a supporting color to the primary palette.
Brand & Designs
Website Before & After
Since the rebrand and SEO strategy implementation, sessions have increased by 14.69%, bounce rate decreased by 11.90% and session duration increased by 5.31%.
Branded Print Collateral
Created a structure for all Talent Plus collateral and built a framework to better the user experience company-wide.
Marketing Automation & Content Strategy
Since rebrand and new strategy implementation, the email marketing Click to Open Ratio is 45.45% above the industry benchmark and total click through rates are 16.41% above the industry benchmark.
Social Media Content & Design Strategy
Since its implementation, impressions increased by 168.9%, engagements increased by 83.8%, and post link clicks increased by 47.7%.
Video Strategy
For the launch of Talent Plus’ updated brand and new solution framework, I lead all stages of the video development process including: script writing, onsite filming, talent coaching, video editing and promotion.
Additional Video Examples:
“Raschelle has the ability to see the bigger picture and how the brand will affect operations company-wide. She understands that every detail of design is important.”
—Kate Wilson, Corporate Director of Branding and Marketing, Talent Plus